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You can utilise this for showing:
- Technical specifications
- Who’s it for / why they’d pick this
- Materials, colours, flavours, etc
- Advantages vs disadvantages
There’s a lot of potential here, but the basic idea is you don’t only provide a list of products, you provide details and context to help them select the right product.
As for implementing this, you’ll need to use custom metafields and have a developer help you. That’s a bit beyond the scope of this article.
Next Steps
That’s 5 ways you can add more content to your Shopify collections without creating a spammy low converting page.
Think carefully about which best suits your brand, products, and visitors. Then I’d recommend working with a developer to implement this, just to ensure it’s done right.